Davina MacKail, BA Hons; RGN; PDip is an expert in dream analysis, metaphysics and symbolism. She is also a master of neuro-linguistic programming. These skills allow her to read and understand the subliminal messages conveyed within brands as they all work with the metaphoric landscape and archetypal language of the unconscious mind which is the language of the logo. Understanding the language recognised by the unconscious mind is the basic prerequisite for analysing any logo or corporate branding from a symbolic or energetic point of view. Together with her former corporate experience as a board director gives her a rare ability to walk between the worlds of the corporate mind and the collective unconscious that governs the buying response to the logosphere. In association with Lora Starling, of Starling Design and author of the Logo Decoded she runs a busy practise assisting private investors and companies in evolving a logo that is aligned with their desired outcome and business objectives. She co-founded a small private fund with investments based on logo analysis and through the success of that pilot scheme retains several clients who use her logo analytics to make investment decisions.
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