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Logos pre-program our perception instantaneously and to a large degree, subliminally. In my keynote speech at the InvestHedge Forum, London 2013, I explain the deep dynamics behind logo shapes and colours and how, used properly, they can set the tone and mood of an organisation according to its values. Along the way I lift the lid on real life success and failure stories.

45 Minute Presentation

http://www.euromoneyconferences.com/onlinechannels/Event/6649/The-InvestHedge-Forum-2013/2705753269001/The-Power-of-Logos-and-Branding.html

 Interview


http://www.euromoneyconferences.com/onlinechannels/Event/6649/The-InvestHedge-Forum-2013/2708531771001/Hedge-Funds-Fix-Your-Logos.html

 

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